The Sirens' Call

What is the most valuable resource in one’s possession? Many answers are reasonable, yet today an answer has overwhelmingly emerged: attention. What you allocate your time and energy (i.e., your attention) to, in many ways, defines what you value most by revealing what you are willing to sacrifice in exchange for that attention stimulus. The Sirens’ Call paints this picture in clear terms for a broad readership, in a way that couldn’t be more timely.