Incognito

David Eagleman sets the stage for discovery when he presents the duality between conscious and unconscious behavior in Incognito. In a spirit echoing the work of Daniel Kahneman, Eagleman questions what percentage of our daily actions are the result of unconscious (and therefore hard-to-modify) cognitive processes informed by our genetics, upbringing, and environment. The answer is, unsurprisingly, complex, but this work leaves the reader with a sense of awe at how many influences the human brain contends with and ultimately synthesizes to make decisions in everyday actions.